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Showing posts from April, 2013

How to do regional SEO

As you know, Internet is the global system. But most small businesses have a local level and, of course, don't want to invest money for promotion in all regions. This problem is solved at the level of browsers but how to make your site “local” to significantly increase conversion rate? Country Specific Local SEO Tips §   Get a local domain extension :  Google places a lot of weight on the domain name, so it is important to get the appropriate country-code domain extension. If you compare results across the different geo-targeted flavors of Google, you'll notice the weight given to the local TLDs. There are exceptions, but the local TLD tends to trump .com when it comes to local result sets. Different countries have different registration criteria for domain resitration. It is fairly easy to register a co.uk or a .co.nz, whilst a .com.au can involve setting up a business entity in Australia.  §   Specify your country association in Google Webmaster Too...