SEN Techz

In a groundbreaking move, the United Kingdom has initiated an in-depth investigation into Google’s dominance in the search engine market. This inquiry, spearheaded by the Competition and Markets Authority (CMA), aims to evaluate whether Google’s unparalleled position is stifling competition, harming consumers, and restricting innovation in the digital economy. Understanding the Context Google’s search engine has long been the undisputed leader in the global search market. With over 90% of the market share in the UK and similar figures worldwide, Google has become synonymous with online search. While its dominance is largely attributed to its advanced algorithms and user-friendly design, concerns have been growing about the company’s practices and their potential impact on competitors and consumers. The CMA’s decision to launch this probe aligns with increasing scrutiny of Big Tech companies worldwide. Regulators in the US, EU, and other jurisdictions have also been examining Google’s o...